Boost Pacific Games Broadcast

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Submarine Cable Company deal to Boost Pacific Games Broadcast

Friday, 5 July 2019 – Apia, Samoa – Digicel Samoa announced today a landmark deal with Samoa Submarine Cable Company, formalizing a long-term 15-year indefeasible rights of use (IRU) agreement for the Tui Samoa Cable.

Farid Mohammed, Digicel Samoa CEO, said; “I am delighted at the announcement of the continued and now long term partnership with Samoa Submarine Cable Company. This new deal provides incremental capacity on the Tui Samoa cable and it couldn’t have come at a better time. Digicel is the Official Sponsor of the Pacific Games 2019 which includes all broadcast and communications requirements. The additional capacity will not only ensure that Digicel delivers world class broadcast of the Games to the Pacific and Globally but in future used to support economic growth in Samoa.

“Digicel continues to deliver on its promise to the Samoan government – increased internet connectivity at a reduced cost. Since the launch of the Tui Samoa Cable last year, data price per GB has dropped by around 80% and usage per customer has seen a whooping increase, almost 6 times more over the same period. Customer can now access high speed internet on their smartphones. At a click, they have the entertainment world on their device in their hand,” added Farid.

“It’s an exciting time for all Samoans, this is our moment to shine and as our athletes Go for Gold, our new partnership with the Samoa Submarine Cable Company will showcase how we are on par with the rest of the world when it comes to broadband internet connectivity.”

Honorable Afamasaga Rico Tupai, Minister for Communication Information and Technology said; “Tui Samoa is the first pacific cable having signed an IRU, it is a big milestone for SSCC and positive outcome of the strategy implemented by the board. This has also translated into increased access at reduced cost.”

“The Pacific Games broadcast is an important aspect of our commitment to delivering the coverage of the Games to not just the other Pacific Islands that are participating but also to the rest of the world. I am delighted that with the increased capacity we will be providing high quality broadcast to all our partners, added Honorable Afamasaga.

Digicel is also making sure all visitors, and overseas athletes enjoy the best internet experience in Samoa by giving them a free Digicel SIM and complimentary 1GB of data.



Digicel Group is a total communications and entertainment provider with operations in 31 markets throughout the Caribbean, Central America and Asia Pacific. Digicel also runs a host of community-based initiatives across its markets, including Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs.

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Boost Pacific Games Broadcast