Digicel Joins The Fight Against Diabetes

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Digicel Joins The Fight Against Diabetes

April 16, 2007, Apia, Samoa: Five months after its launch in Samoa, Digicel announces its commitment to help fight one of the greatest threats to its community, Diabetes, in partnership with the Aunty Lanu’s Diabetic Foundation.

Diabetes, a major public health challenge facing the Pacific today is one of the fastest growing diseases in the region and Samoans are suffering from this at an increasingly alarming rate. To reduce the incidence of the disease; sharing of information, early education and encouraging physical exercise are essential.

The initial Digicel assistance provides SAT$50,000 towards the purchase of a van used for the Diabetic Foundation’s mobile clinic. Called ‘The Digicel Aunty Lanu’s Diabetes Mobile Clinic’ it will take education and treatment to the villages in both Upolu and Savaii. It will also be equipped with a Digicel Helpline 773 8368 (PREVENT) as an easy way for people to remember the number when seeking assistance.

According to Digicel Commercial Manager, Pepe Christian Fruean, partnering with Aunty Lanu’s Diabetic Foundation reaffirms Digicel Samoa’s commitment to its communities and people.

"The children of Aunty Lanu, their extended family and network, since Aunty Lanu’s passing 10 years ago, have been the main driving force in the fight against diabetes outside the Ministry of Health. Digicel’s assistance aims to complement that dynamic fundraising infrastructure of dedication and extraordinary commitment”, stated Fruean.

“At the same time, the Foundation has established an excellent working relationship with the Ministry’s Diabetes Unit which means that our contribution will be placed directly in line with the needs of Samoan community that the Ministry’s Diabetes Unit serves," Fruean added.

One of Digicel’s core values says Fruean, is that as the company grows its communities should grow with them. Digicel Samoa is determined to make a difference and play a positive role in people's lives in Samoa. “This support is a way of further cementing our commitment to all Samoans including those in Savaii, Manono, Apolima, and Upolu".

As a multinational company with regional investments, Digicel sees diabetes as a regional issue that the Pacific islands face. “By thinking globally and acting locally, we are raising the bar in social investment and sending a challenge to other organisations, locally and regionally, to step up and help our communities fight this serious threat to our people", concludes Fruean.

Digicel has also given assistance to the Special Needs community. Digicel also sponsors the Samoa Victim Support Group by way of providing them with mobile communications. Digicel Samoa is committed to driving positive social change and to creating local employment. Digicel is led by a Samoan management team and employs 55 permanent staff members 97% of whom are Samoan.

About Digicel Pacific Ltd

To date, Digicel has launched GSM services in Samoa. It has a GSM license from the Government of Papua New Guinea, and was granted a license in principle from the government of Fiji in April 2006, as well as an experimental license in the Solomon Islands. Digicel is also a proud sponsor of Fiji Rugby, and is title sponsor of the Digicel Fiji Sevens Team and the Digicel Pacific Islanders Ruby Team.

Digicel Pacific is committed to delivering a world-class mobile telecommunications services to the South Pacific that will transform the region by placing it at the cutting edge of wireless technology, while challenging competitors in a manner that drives positive business development.

The fast growing multinational mobile telecommunications company has a reputation for competitive rates, unbeatable coverage and superior customer care, a wide variety of products and services, and state-of-the-art handsets.

Digicel Caribbean, the sister company to Digicel Pacific Ltd, launched in 2001 and is now the largest GSM provider in the Pan Caribbean region.



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Digicel Joins The Fight Against Diabetes