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Digicel Pledges Support to Tree of Hands Gift Drive

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Digicel Pledges Support to Tree of Hands Gift Drive

Charity marks 25th year gifting children at Christmas

Monday, 6th November 2017 : As the territory approaches the festive season, Digicel has once again pledged support to the Tree of Hands by donating $2,000 to purchase gifts for children in need at Christmas. In addition, Digicel stores will act as distribution points, where customers can collect ‘hands’ and drop off donated unwrapped gifts for children in need.


Tree of Hands is an outreach group of volunteers and businesses in the British Virgin Islands (BVI), who collect gifts for children from newborns through to the age of sixteen. This year marks the charity’s 25th anniversary and after a devastating hurricane season, the need has never been greater. 


From Friday, November 17th, members of the public are invited to take a red or green ‘hand’ from the Christmas tree at any Digicel store and purchase a gift for the age and sex of the child on the ‘hand’. The unwrapped gift can then be dropped off at a Digicel store and will be gifted to children at a Christmas party on Friday, December 9th at a location to be announced.


“Children are in need of everything from clothing, books, electronics, toys, games, personal hygiene items and more. The collection of gifts and the party at which they will be distributed, is a community effort to lift the spirits and give hope to these youth, many of whom have lost literally everything,” said event organizer, Alex Durante. 


Families in the BVI have survived one of the worst natural disasters on record, leaving many in need with children being the most vulnerable.

Kevin Gordon, Digicel BVI CEO, commented “Digicel is committed to helping the BVI recover and is proud to partner once again with Tree of Hands. Christmas is a time for community and togetherness and Tree of Hands demonstrates this at its best. Individually we can do a little but together we can accomplish a lot, and we hope that this year’s gift-drive will be the biggest yet."


Other local corporate sponsors and gift drop off locations include: International Motors, Rite Way, the Tortola Ladies Club, the BVI Rugby Club, the Watering Hole, the Tamarind Club, Nutmeg Designs, Island Paints, CrossFit Castaway and Tortola Express.


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Digicel Pledges Support to Tree of Hands Gift Drive