DIGICEL BVI SUPPORTS COLOR ME PINK RUN/WALK FOR A CAUSE
Saturday 31st May 2014 – Road Town, Tortola – It was a quiet Saturday afternoon in Sea Cows Bay, Tortola, before the streets turned pink for the BVI’s first Color Me Pink 5k Run. The Digicel BVI team turned out in force to assist in the fundraising efforts, generating over $15,000 towards free mammograms for women in the territory.
The programme was established several years ago by local business owner Ms. Lisa Adamson, who noticed that the BVI did not have a free cancer screening for women. To date, 480 women have benefited from the free mammograms, which are essential lifesaving examinations that can detect early forms of breast cancer.
“The annual event has evolved over the years, and this year we wanted to do something different to raise awareness, celebrate the survivors and have fun,” commented Adamson.
Prior to the run, participants were sprayed with water and colour bombs of pink powder were thrown to the crowd so that everyone could get truly pink. Digicel flags lined the start as the 5K course turned out to be a true pink explosion.
“The Digicel BVI team is extremely proud to be able to show our support to the people in our community who are suffering and celebrate our survivors. Today, we made a positive impact that will help to save lives in the fight against breast cancer,” commented Digicel BVI Commercial and Operation Manager, Kevin Smith.
The event drew over 300 participants of all ages who completed the 5k race in head-to-toe pink, smiling running for a truly worthwhile cause. The Sea Cows Bay community came out to cheer on the runners
Today we created awareness and we will we will continue on with the fight against breast cancer. There’s no doubt about it, early detection saves lives,” commented Adamson.