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Committed to delivering simplicity, a superior experience and innovation as one single brand

Friday, October 6, 2017 – Kingston, Jamaica: Digicel today announced that its home entertainment service, formerly known as Digicel Play, has been rebranded to Digicel. This change is part of Digicel’s 2030 commitment which includes putting customers in control and delivering a superior experience across all areas of its business.

“This is all about simplifying our business to deliver the best and most amazing experiences and innovation to our customers as one single unified brand,” commented Peter Lloyd, Director of Marketing for Digicel Caribbean Limited.

“Digicel has built up a seventeen-year legacy of success, so we’re excited to be streamlining all our products and services under one powerful brand as a total communications and entertainment provider,” Lloyd explained.

What does this mean for customers? Digicel said that this rebrand exercise is a seamless name change with no impact to customers - meaning no changes to rates, contracts, package structure or service. So customers will continue enjoying the ultimate home entertainment via superior internet speeds, compelling content and the best TV experience.

However, the names of packages will be changed to ensure simplicity and transparency so it is easy for customers to understand. In addition, the purple colour that was once synonymous with Digicel Play will change overtime to Digicel’s iconic red.

“Overall, this is an exciting time for us. We’re committed to building on the improvements and investments we’ve made to our business over the years to deliver a more agile, simplified and unified brand ready to deliver a seamless experience to our customers now and in the future. And I want to use this opportunity to thank all our customers for being a part of the Digicel family, for their support and their confidence in us as we continue to transform to serve them better.”


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