Tuesday, February 6, 2018, Kingston, Jamaica: Making another big move in its “Destination Data” drive to be the “go-to place” for all things data, Digicel today debuted a new range of affordable Voice and Data bundles that cater to customers’ growing daily demand for “nuff data” and “more talk”.
Based entirely on customer feedback and calls for simplified offerings, transparent charging and no catches, Digicel prepaid customers can now get 100 megabytes of 4G/LTE data plus 100 on-net minutes for $100, valid for 2 days. That’s enough megabytes to send and receive over 3,000 WhatsApp texts, listen to over 200 minutes of music, spend over 300 minutes on Facebook, stream over 50 minutes of video, or upload over 30 photos – all in 2 days. Over the same period, the 100 Digicel-to-Digicel minutes give customers lots of talk time.
Other new Data and Talk bundled offers include 300MB plus 250 minutes for $250 for 7days, 700MB plus 500 minutes for $500 for 15 days, 1.5GB plus 1,000 minutes for $1,000 for 30 days, or 4GB and 2,000 minutes for 30 days. All bundles come with free access to the Play Go app for TV on-the-go, unlimited rollover and no automatic data overage charges.
Data only plans start with 200MB for 2 days for only $100, 500MB for 7 days for $250, or, 1GB for 15 days for $500.
These offers come hot on the heels of Digicel’s renewed promise to customers. Since the debut of its “Destination Data” programme, Digicel has gotten rid of automatic overages so that customers are always asked before being charged for out-of-bundle data, introduced Unlimited Rollover data so that customers get to keep and use what they’ve paid for, improved the My Digicel app so that users can easily track their usage and manage their account, and reduced the out-of-bundle data rate by a massive 60% - from $50 to just $20 per MB.
“We’re listening and we’re changing. This is all about giving customers what they told us they wanted. Never before have so many megabytes or minutes been packed into bundles and plans that
are simple, flexible and super affordable for customers to use as much as they need, because they always get the chance to rollover megabytes and minutes and keep what they didn’t use,” commented Justin Morin, CEO of Digicel Jamaica.
For a quick, convenient way to stay online while on any of the new bundles or data plans, add-ons can be purchased for $50. Customers can choose 100MB for extra social media data, or 50MB for other internet services, or 50 minutes to call any Digicel number.
NEW PLANS MEET GROWING DATA DEMAND
Jamaica is currently experiencing an explosion in the demand for data as consumer preference shifts towards using smartphone-enabled apps as the most convenient means of communication and getting things done. With more advanced 4G and LTE devices becoming increasingly affordable, consumers are using more mobile video apps, the latest social media apps and streaming services that consume large volumes of data. According to Morin, “Data is changing the way we live and Digicel is changing the way we deliver for customers.”