Digicel, on Friday, June 19, pulled a massive crowd outside the Half Way Tree Transport Centre with the launch of its exciting ‘Mega Money Summer’ promotion, featuring Dancehall phenomenon, Ding Dong.
Led by its vivacious brand ambassador Miss Kitty, thousands of passers-by stayed glued to the Digicel stage, trying to get their hands on giveaways of smartphones, credit and cash prizes. With top acts from the Magnum Kings and Queens of the Dancehall such as Tripple A leading the way, persons could be seen lining the streets to take in the performances.
Singing popular hits like ‘Shampoo’ and ‘Syvah’, Ding Dong and the Ravers Clavers put on an energetic performance, and were joined by Miss Kitty, who took the opportunity to show off a few of her own signature steps. The hit of the night, however, was Digicel’s catchy new jingle performed by Ding Dong on the Digicel ‘What a Summer’ rhythm, which had patrons dancing up a storm.
This was followed by Beenie Man, who took to the stage with an arsenal of summer hits, including ‘Let’s Go’ and ‘Summer is Here’, much to the delight of the crowd.
“Digicel really come nice up the Friday evening, mi nah lie,” shared Clive ‘Modeler’ Harriott, a snack vendor. “Normally, the area full a people but a long time me no see so much people and mi sales dem tun up! Digicel say ‘nuff nuff’ money fi di summer and see it deh, it start already.”
Annalise Harewood, Head of Recharge at Digicel, said, “The summer is off to an exciting time. Every day two lucky customers will win $50,000 cash and another two customers will also win $10,000 supermarket vouchers every day and that is because we understand that our customers have real needs, especially with back to school planning in a few months. We'll also be giving away spot prizes of vouchers to Burger King, Tastee and Mother's. So we will definitely be bringing fun, energy and value to all our customers across Jamaica with Mega Money."
The concert was the culmination of Digicel’s Mega Money Summer roadshow, which travelled from Mandeville to May Pen earlier that day.