Mission Accomplished!

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Agent Fluffy Hustla drives home brand new 2015 Audi A3

Keisha Lawrence, more popularly known as Agent Fluffy Hustla, emerged the winner of the 2015 Audi A3 in Digicel’s Ultimate Mission, which ended on Saturday, January 17, 2015.

This was after spending an arduous 48 hours locked inside a 1974 Volkswagen Beetle with four other contestants, completing challenges that ranged from trivia and memory-testing to eating a plateful of raw onions, callaloo, garlic and beet root.

“When me hear dem seh a me win me never know wha fi do wid miself!”Lawrence exclaimed.  “But then again, from the very first day me get the call from Digicel, me just tell myself seh a me ago win.”

Although she was in fourth place after completing the 20 challenges, the overwhelming support she received from the public through text and social media votes took her to the top of the leaderboard at the end of the competition.

Points earned from completing the challenges accounted for fifty per cent of the final scores, while votes received through texts, calls and Facebook votes comprised the other half.

“Me feel good about the support weh me get from the people dem all over, from August Town, Buff Bay, all over Jamaica to all New York and Korea,” Lawrence shared.  “Them watch the video dem and realise seh me deserve fi win. So them vote fi me and help me win—it feel good when mi see say the whole a di people dem have mi back the whole time.”

Peter Lloyd, Marketing Director of Digicel, could barely contain his excitement when the crowd went wild after the winner was announced.

“This entire mission was just absolutely fantastic,” said Lloyd.  “We couldn’t have imagined a better end to this promotion and we’re even happier that all two million and so of our customers were able to participate and help us pick the winner.”

Meanwhile, Sacha Shaw-Cuthbert, otherwise called Agent Dr Redz took home the second-place prize of half a million dollars. The lone male contestant, Andre Bowyer, better known as Agent Genius, came third, winning $300,000, while Patricia Gillings, dubbed Agent Cruiser, took home $200,000.

The competition ended in fine style, with an almost full cast of Digicel’s brand ambassadors—including Usain Bolt, Yendi, Shelly Ann Fraser-Pryce and Miss Kitty—making an appearance at the show. 

‘Stay Up, Way Up’ pioneer, dancehall sensation, Chi Ching Ching and Ding Dong stole the show with their energy-fuelled sets, while Digicel brand ambassadors Tifa and Jermaine Edwards delivered crowd-pleasing performances.  I Octane lived up to his pseudonym—The Closer—ending the show on a high note.

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Mission Accomplished!