As part of its ongoing drive to make mobile internet available for everyone, Digicel Jamaica is set to introduce the lowest priced smartphones on the local market. Priced affordably between J$4,000 and J$6,000, the telecommunications leader will be offering handsets from Digicel, Alcatel, Huawei and Amgoo brands to the increasing number of customers who want to surf the internet while on the go.
“These new smartphones will enable customers who currently have a regular GSM phone to now step up to the wonderful world of 4G, and enjoy Jamaica’s fastest, most reliable data network,” said Digicel’s Distribution Director, Patrick King. “This additional set of smartphones is part of our longstanding strategy to make mobile internet more affordable and more available to everyone and enhance mobile broadband penetration in Jamaica,” he added.
The International Telecommunications Union has projected that mobile broadband penetration will reach 32% by the end of 2014. Currently developed countries enjoy a penetration rate of 84% on average while developing countries stand at 21%. For Digicel, mobile broadband penetration among its customer base stands at over 45%.
Commenting on the increased demand for mobile data King noted that “with nearly one million customers using mobile data on Digicel’s islandwide 4G Mobile network and the increased population coverage of 92% as a result of our recent capital investments in the network, we are excited that access and affordability of mobile Internet are increasingly within reach. This can only be very positive for entertainment as well as enterprise.”
Last month Digicel completed the construction of an additional 187 cell sites, bringing the total number of 4G Mobile sites on the Digicel network to over 600. The company was also awarded the 4G LTE license on the 700MHz spectrum. “With all of these investments, our overarching goal is to offer with mobile data what we have done with voice and that is to make high-speed mobile internet more widely affordable and available, and providing the best value smartphones and data plans is a key part of that strategy. Moreover that is why we commend the government’s recent efforts to reduce the duty on these devices,” King said.
The newest suite of smartphones being made available follows the well-received DL600 and DL700 Digicel smartphones which are now the best-selling smartphones in Jamaica. Digicel has a broad range of smartphones and mobile devices for all customers and based on current demand, the company expects to distribute over 20,000 of the new devices throughout the month of June.