DIGICEL UNVEILS BRIGHTEN SOMEONE’S CHRISTMAS CAMPAIGN
$57M IN CHRISTMAS CASH AND PRIZES FOR OVER 240,000 CUSTOMERS - ONE MILLONAIRE EACH WEEK FOR 8 WEEKS PLUS THOUSANDS OF WINNERS OF DATA PLANS, SMARTPHONES AND SUPERMARKET VOUCHERS
ONE GRAND PRIZE WINNER OF A 2013 RANGE ROVER EVOQUE
Friday, November 15, 2013: Kingston Jamaica: Digicel has unveiled its phenomenal Christmas campaign that will see over 240,000 customers winning extraordinary prizes during the holiday season. The telecommunications company, plans to “Brighten Someone’s Christmas” with a host of fantastic prizes including: one weekly winner of $1M cash for 8 weeks, thousands of daily and weekly winners of data plans, smartphones and supermarket vouchers plus one grand prize winner of a 2013 Range Rover Evoque, a Blu Life Play Phone and a one year data plan.
In a massive launch at Mandela Park in Half-Way Tree today, the telecoms leader engaged customers with an exciting Christmas concert and giveaways. According to Digicel’s Head of Recharge, Annalise Harewood, this year’s Christmas promotion is a celebration of giving back, which she says is ‘the true spirit of Christmas’. “We always look forward to Christmas as it gives us an opportunity to say a resounding thank you to our customers for their support throughout the year,” Harewood explained.
Providing details on what to expect this year, Harewood noted that “we have pulled out all the stops to make this Christmas an extraordinary one for our customers across Jamaica. This year, we’re giving more customers a chance to win and share in huge pool of $57M in cash and prizes; plus we are focused on data this year so we’re giving away the latest 4G-enabled smartphones and high speed mobile data plans so that everyone can stay connected with their friends and family this holiday season.”
To win in the Digicel ‘Brighten Someone’s Christmas’ promotion, all customers have to do is top up with $120 or more on their pre-paid phones, talk for ten minutes on their post-paid phones or pay their 4G broadband bill on time and in full.
With an exciting line-up of community treats, tree-lightings, giveaways and roadshows, Digicel aims to further ignite the Christmas spirit in every ‘nook and cranny’ of Jamaica. Each event will culminate in a grand concert featuring performances from the Digicel brand ambassadors, Digicel Rising Stars winners, local talents and other top acts.
“It’s going to be an unforgettable season for the entire Digicel family because we’re going everywhere! We’re so excited to be going out into all the parishes across Jamaica to share the Christmas spirit and help brighten someone’s Christmas,” said Harewood.