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As a committed supporter of education in Jamaica, Digicel has invested millions of dollars in back to school items over the past few months. Back to school expenses have been known to be a major spend for the great majority of Jamaicans and so the telecommunications company has proactively sought to provide support for the numerous requests that come from various organisations, schools and community groups across the island. Over 18,000 basic back-to-school items have been provided to various groups by Digicel. These include colourful backpacks, hardcover books, calculators, lunch bags, pencils and pencil cases and water bottles.
The Standpipe community in Kingston and Cheapside Basic School in St Elizabeth are two of the recent recipients of back to school help from Digicel. Lenworth Cunningham, organizer of a back-to-school treat in the Standpipe community along with wife Shelly, was pleased to receive back-to-school items from Digicel the community’s back-to-school treat to be held soon. He said, “I was very elated to receive the back-to-school items from Digicel because there are kids in the community that are less fortunate.”
Floyd Green, a St. Elizabeth native, is also hosting a back-to-school treat for children in his community with the items received from Digicel. “Cheapside is in the community that I grew up and I was looking around and I saw that a need existed among the parents and students of Cheapside Basic School. This influenced me to host a treat in the community for the very first time to prepare the children and parents for the upcoming back-to-school period,” Green expressed.
Requests for back-to-school items started pouring into Digicel’s office as early as January of this year and for the past three months the telecommunications company has been distributing the requested items.
Tahnida Nunes, senior sponsorship manager from Digicel, in commenting on Digicel’s response to the back-to-school requests, underscored the importance of supporting the back to school activities during this period. Nunes said “We are in tough economic times and things are becoming increasingly expensive but it’s still very important to ensure that our children are equipped to learn. We all need to rally behind them because an educated nation is one poised for greatness.”
Nunes added that Digicel brought its back-to-school initiative to the Denbigh Agricultural show held recently where one thousand items were distributed, noting that more plans for back-to-school are in store.

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