Since 2009, Digicel Jamaica has been a leader in social media, creating a fun and inviting online community to engage with customers. From talking to customers and answering customer queries in real time to giving customers the chance to win extraordinary prizes such as phones, cars and cash, Digicel has created an inimitable social brand that gives as much love as it gets from its fans.
Shelly-Ann Harris, senior communications manager at Digicel, shared the significance of the achievement to the company. “Reaching 500, 000 fans on Facebook is an extraordinary achievement for us and we are extremely delighted to have come this far. Recognizing our biggest fan as well as our 500,000th fan is our way of giving back to the people who have made us who we are.”
Recently, Digicel gave its fans the opportunity to get their hands on the latest smartphones in several social media promotions. Persons were able to win smartphones such as the well-sought after Blackberry Z10, Q10 and Samsung Galaxy S4. In addition to these, fans get many chances to win other great prizes including concert tickets, credit and gas vouchers.
"Social media is increasingly popular and forms a very important element in the marketing mix. It should be understood however that social media platforms are far more than a space to market our products and services, it's a home for the Digicel family," Harris added.
A truly Jamaican brand, Digicel’s social media communities are youthful and inviting, highlighting aspects of the culture, extraordinary Jamaican people and their activities. They also provide another platform for customers to engage with the company as they offer customer care services on both Facebook and Twitter.