This summer, young DJ’s are spending their time perfecting their mixing and spinning abilities ahead of the Digicel Showdown, a high school disc jockey competition.
Launched on Friday, July 5th at the D’Entrance, this unique competition organised by Sanjay Ramanand and Michael Powell, and sponsored by Digicel, promises to be a highly energised initiative which will unearth further creative talent. Sixteen schools will each be represented by a two member team that will have to spin their way through three stages to make it to the finals. The mix-offs will start in September and end with a final ‘showdown’ in December.
Ramanand expressed how happy they were to have Digicel on board as title sponsors, “Digicel Showdown will not only be able to entertain but also educate and help hone the creativity of our talented youth.”
The Digicel Showdown will replicate the traditional sound clash that is popular among Jamaicans. Each mix-off will consist of 4 rounds. Round 1 – Warm up: Oldies (10 minutes each), Round 2 – Juggling Part 1 (10 minutes each), Round 3 – Task Round: Each team is given a specific task (5 minutes each), Round 4 – Juggling Part 2 (10 minutes each) and finally Round 5 – Tune fi Tune showdown (10 songs each). Ramanand was tight lipped about who will be judging the spin- offs but noted that each week there will be two resident judges and one guest judge.
The students were eager to find out which school will be facing each other in the first round. However, before the draw Ms. Kitty, Digicel Ambassador and host for the evening took the crowd through a host of fun activities. Patrons even got a taste of what was to come in the competition with two group mix-offs which saw Tarrant Comprehensive and Haile Selassie High emerging as victors. Members of the victorious teams each walked away with a brand new Digicel DL600 smartphone courtesy of Digicel.
Tahnida Nunes, Senior Sponsorship Manager at Digicel, who was on hand to make the presentations to the winners, was delighted with the competition. She expressed that, “Digicel’s involvement as a title sponsor for the first staging of the Digicel Showdown shows our continued commitment to unearthing the talent amongst Jamaica’s youth; and as a brand that is a huge supporter of Jamaican culture, we are very happy to be supporting this great initiative.”
The launch wrapped up with a special guest appearance by Bugle who performed hits such as ‘Exercise’, ‘Don’t Blame Life’ and ‘Nuh Compatible’.
The sixteen schools that will participate in the Digicel Showdown are: Ardenne High, Camperdown High, Campion College, Clan Carthy High, Excelsior High, Hailie Selassie High, Holy Trinity High, Kingston College, Kingston High, Kingston Tech, Mona High, Papine High, St George’s College, Tarrant Comprehensive, Vaux Hall High and Wolmer’s Boys High.
Members of the winning team will receive several prizes including $100,000 each plus a computer lab outfitted with 15 computers, courtesy of Digicel. Individuals of the runner up team will win $50,000 each while the runner-up school will receive 5 computers.
The first spin-off which is slated for September will be between St George's College and Papine High.