DIGICEL LAUNCHES $12 MILLION PROMOTION WITH A MASSIVE 30,000 WEEKLY WINNERS OVER THE NEXT 4 WEEKS

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Friday, October 12, 2012: Kingston, Jamaica: Finding yet another fun and innovative way to give added value to customers, Digicel is today launching a JA$12 million promotion which will see more customers than ever before being in with a chance to win exciting prizes.  

 

Moreover, to ensure that as many customers as possible are eligible to win in this great new promotion, and to make it super easy to enter, Digicel has introduced an all-new $108 top up denomination to the market. Customers simply need to top up with $108 or more plus GCT and be automatically entered into the draw to win a share of JA$12 million worth of cash, credit, phone, SMS and other prizes.

 

The new $108 denomination is the lowest entry requirement ever for a Digicel promotion, and more customers will win prizes than ever before. In fact, a massive 30,000 customers will win prizes each week over the next four weeks.

 

Commenting on the new promotion, Conor Looney, marketing director at Digicel Jamaica, says: “With our Back To School and Summer Run It promotions just concluded – and with our Christmas promotion just around the corner - we thought we would delight our customers once again by giving them yet another chance to win some amazing cash, credit, phone, SMS and other prizes.”

He continues: “And of course, just last Friday, we rolled out our BE EXTRAORDINARY brand promise across Jamaica – which sees us celebrating Jamaicans doing extraordinary things in their everyday lives. So of course, this latest value promotion ties in nicely with that and sees us continuing to reward our customers for their loyalty.”

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DIGICEL LAUNCHES $12 MILLION PROMOTION WITH A MASSIVE 30,000 WEEKLY WINNERS OVER THE NEXT 4 WEEKS