DIGICEL PARTNERS WITH BAMBINO���S Y.O.W BACK TO SCHOOL TREAT

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Over JA$4M in back to school supplies donated to over 18 communities island-wide

With the start of the new school year only a few days away, Digicel continues to help lighten the load for parents with the donation of over JA$4M worth of back to school supplies to back to school treats in over 18 communities across Jamaica.

One of the treats high on the company’s agenda is the Youth of the World Foundation Back to School Family Fun Day Charity Treat, being put on by popular disk jockey and radio personality Orrett ‘Bambino’ Hart and Delroy Escoffery, from D’Empire Management.

Founded by Hart and Escoffery, the inaugural Y.O.W Foundation has identified over 1,500 top performing students from thirty high schools in inner city areas across Kingston and St. Andrew, who are in need of assistance with back to school supplies. The children, along with their parents, will be feted to a fun-filled day to close out the summer holiday and assisted with some much needed back to school items in recognition of their hard work. According to Bambino, “There are so many children today that continue to defy their social circumstances and produce excellent academic results and they truly deserve to be rewarded”.

Tahnida Nunes, Digicel’s Sponsorship Manager commented that, “At Digicel, our back to school donations are very important to us for a number of reasons. For one, we are committed to the future development of Jamaica and what better way to secure our bright future than through our youths. Secondly, as a brand, the spirit of giving back and helping those in need is deeply embedded in our ethos”.

Some of the items donated by Digicel to the various back to school treats include backpacks, pencil cases, water bottles, and calculators, among other necessary items that children will need to help them throughout the school year. 

In the meantime, in explaining the vision for his charity treat, Bambino said, “This treat will bring the curtains down on the summer and provide support for the less fortunate students preparing for back to school. The impetus for this endeavor was fuelled by the prevailing economic climate and fiscal constraints, which many times create an increase in the number of requests for assistance when the back to school season begins. We really want to thank Digicel and all the sponsors who have come on board to make this initiative a reality,” closed Hart.

Coming up in the next couple of weeks, the treat will feature entertainment, lots of activities for the children and their parents, donation of back to school supplies. Sagicor will also be on hand with its Mobile Medical Bus to administer free check-ups as well as representatives from the First Global Bank Limited who will be discussing access to student loans.


 

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DIGICEL PARTNERS WITH BAMBINO���S Y.O.W BACK TO SCHOOL TREAT