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How much do you love your BlackBerry smartphone? This season, Digicel Stars has teamed up with the most popular smartphone brand in Jamaica to give fans a chance to win big while declaring their love for their Blackberry smartphones. That's right, each week one lucky fan will walk away with a brand new Blackberry 9320.

Pointing out that this prize is different from the weekly voter prizes, Digicel Stars series producer  Sharon Schroeter said that the show has a very strong following on social media platforms and that the team felt it was important to engage the show's online fans in a special way.

"We definitely notice the support from the online community and we felt we needed to ensure that there was a component of the series that would see them being winners as well. We've not only done that, but we've done so in an exclusive way." Schroeter said.

To enter, fans are required to record and submit a video of themselves singing about why they love their Blackberry smartphones. These videos should be 30 to 60 seconds long and can be submitted one of two ways.

Contestants can submit videos either through the Digicel Stars BlackBerry app—available  for download in App World—or by sending an email to digicelstars2012@gmail.com. These videos will then be uploaded to YouTube where members the public can vote for their favourite videos. Each Sunday, the person with the most votes is announced as that week’s winner during the performance show.

For her part, sponsorship executive at Digicel Carla Hollingsworth said that the focus on social media in the competition is in keeping with Digicel's own interest in that community.

"This aspect of the Digicel Stars series is something we hold very dear. Digicel currently boasts Jamaica's largest corporate social media properties and that is because we believe in the true engagement of our online community. Our friends, fans and followers are an integral part of the Digicel family, and we are looking forward to welcoming the winners in the Digicel Stars BlackBerry competition to Jamaica's biggest mobile family," Hollingsworth said.

Digicel Stars airs this and every Sunday on TVJ at 8:00PM. The show repeats on Tuesdays at 5:30PM, Wednesdays at 11:00AM and Thursdays at 11:00PM.

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