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Iconic image scores 41,000 Facebook likes and 5,000 shares in just six hours

Kingston, Jamaica: Sunday, 22nd July 2012 – As the excitement builds with just five days to go to the opening ceremony of the 2012 London Olympics and as testament to its sponsorship of the Jamaica Olympics Association, Digicel has unveiled a massive tribute featuring its Brand Ambassador and the world’s fastest man, Usain Bolt.

The 50 x 60 feet billboard was unfurled on the side of a building on Knutsford Boulevard in New Kingston in the early hours of Saturday morning and can be seen from miles around.

With the tag line “Millions of dreams need strong shoulders”, the billboard features an impactful image of Usain Bolt juxtaposed on the Jamaican flag and is set to become one of the most iconic images of Jamaica 50.

And when the image was posted on Facebook early on Saturday morning it received a massive 41,000 likes and 5,000 shares in just six hours.

Conor Looney, Marketing Director for Digicel Jamaica, comments; “As a Jamaica born and bred company and the biggest supporter of sports in Jamaica, Digicel is honoured to be the official sponsor of the Jamaica Olympics Association.

He continues; “With excitement at fever pitch just a few days away from the opening ceremony of the London Games, we wanted to send a heartfelt message of support to the Jamaica team and to Jamaica as a whole. Digicel is proud to be Jamaican and always there to support and encourage Jamaica and Jamaicans.”

Commenting on the amazing reaction to Digicel’s tribute, Digicel Brand Ambassador Usain Bolt said; “The building drop by Digicel is different and everybody's talking about it. Digicel and my Road to London: extraordinary.”


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