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Massive summer campaign gives customers multiple chances to run it and win big with over J$15M in cash and prizes

Friday, July 13, 2012 – Kingston, Jamaica: As the excitement mounts for Olympics 2012, Digicel, proud sponsor of Usain Bolt, Shelly-Ann Fraser Pryce and the Jamaica Olympic team has unveiled its ground-breaking summer campaign, titled, ‘Run It’.

Digicel’s ‘’Run It’ campaign therefore comes to life in two major ways this summer:

The first is through an impressive, high energy advertising campaign entitled, Run with Bolt, which features over 500 Digicel and Usain Bolt fans starring alongside the world’s fastest man. Customers can see this advertising campaign through advertisements starting Friday, July 13, 2012. 
Brand Ambassador Shelly-Ann Fraser Pryce, who is also featured in the campaign, had this to say: “I’m very happy to be here in London representing my country, especially at a time when we’re celebrating 50 years as an independent nation. And even though we are here to compete as athletes, this campaign makes me feel assured that Digicel and the entire country are running behind us and supporting us on this journey”.

The second way that Digicel will bring its summer campaign to life is through a fantastic promotion which gives customers across Jamaica multiple opportunities to win big and share over J$15 million in cash and prizes in this Olympics themed promotion.

* Top up promotion: Starting from Friday, July 13 to Thursday, September 6, Digicel customers can win weekly prizes of home theatre systems, television sets, Samsung handsets, call credit plus up to J$1 million cash in the grand prize draw.

* To qualify, prepaid customers can top up with $200 or more; prepaid and post-paid customers can talk for 20 minutes throughout the campaign period or pay their 4G bills on time and in full.
* Text-to-to-win: Customers get a chance to win a range of prizes such as a trip to the Olympics; a 42” TV and over J$60k in cash and credit from Friday, July 13 to Tuesday, July 31.
* Handset discount: To celebrate Samsung being an official sponsor to the London Olympics 2012 and Digicel’s exclusive handset partner this summer, customers can avail of up to 50% discount on Samsung handsets and receive one month free 4G mobile data service on all 4G compatible devices purchased from Sunday, July 15th to Monday, August 6th.
* Social Media: Jamaica’s biggest corporate Facebook fan page is not to be left out of the mix. Digicel is engaging its over 360’000 fans with interactive games, trivia, giveaways and other activities so that they too can win big this summer.


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