DIGICEL���S ���SWEETEST PLAN��� SCORES OVER HALF A MILLION ACTIVATIONS ON FIRST DAY

18% of the Jamaican population loving their sweet treat
Kingston, Jamaica – Friday 22nd June 2012. Digicel this afternoon announced that its ‘Sweetest Plan’ has scored a massive half a million activations since it launched earlier today.  To put that in context, that is 18% of the entire population of Jamaica.
The all new plan, which was unveiled to the Jamaican public just this morning, sees customers being able to opt in to an all-new market beating rate of just $2.89, billed per minute while also benefiting from a whole heap of freeness in terms of FREE talk, FREE text, FREE international, FREE nights and FREE credit.
‘Jamaica’s Sweetest Plan’ from Digicel is the best plan available in the market and it gives customer yet another choice. It comes as another option in Digicel’s best value line up of existing offers like Gimme Five and $8.99. Importantly, all of Digicel’s plans and promotions come with lots of freeness for customers underlining Digicel’s commitment to delivering best value.
Mark Linehan, CEO of Digicel Jamaica, comments; “I would like to say thank you to our amazing customers for embracing our new plan.  The take up of ‘Jamaica’s Sweetest Plan’ has been phenomenal with over 500,000 people choosing it since this morning. This kind of enthusiasm brings to mind when Digicel launched 11 years ago and signed up 100,000 customers in our first 100 days.
“We know that our customers trust us to do right by them and expect us to reward them with lots of freeness and that is exactly what we are doing. Once again, we are showing that with Digicel, your credit really does last longer. And with another fantastic surprise in store for everyone in the coming days, we are delighted to be able to give our customers even more for less.”

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DIGICEL���S ���SWEETEST PLAN��� SCORES OVER HALF A MILLION ACTIVATIONS ON FIRST DAY