First Local As CEO

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First Local As CEO

Tuesday, 24th March 2020 I Suva I Fiji – Digicel Fiji has appointed Farid Mohammed as their new Chief Executive Officer (CEO). This is a milestone announcement as Farid is the first local to be appointed to the top job since Digicel Fiji started operations in Fiji in 2008.

Originally from Lautoka, Farid is a proven leader in the business having served since 2006 in other Digicel Pacific markets, including Papua New Guinea, Samoa, Fiji and Tonga in various roles. He is no stranger to Digicel Fiji as he has previously served as the Chief Financial Officer for 4 years prior to taking up the CEO role in Samoa in 2017.

Farid has a Bachelor of Accounting degree and is a full member of CPA Australia and an alumna of Wharton’s International Executive Programme for Future Leaders. He is currently pursuing his Master in Business Administration.

Farid joins us from the Samoa business to take on the reins from outgoing CEO, Mike Grieg.

During his 3 years as the CEO for Digicel Samoa, Farid seamlessly implemented the new centralised operating model, delivered the modernization of the network project and successfully connecting to the first submarine cable bringing Samoa to the world stage with connectivity and internet access. According to Farid, the icing on the cake was the Pacific Games 2019 of which Digicel was the official sponsor.

Digicel Regional Chief Executive Officer, Shally Jannif congratulated Farid on his appointment as the CEO for Digicel Fiji.

“Along with his strong grasp of the Digicel DNA based on the senior roles and experience with us, he brings the right mix of commercial and customer understanding coupled with a deep passion for technology and innovation which can only be of benefit to our customers in Fiji. His appointment comes at a time when we face such great uncertainties across the world, and with his passion to provide the best for our customers assures us that we will continue to serve our customers no matter what adversities we face,” Shally said.

Farid stated; “I am delighted to be coming back home to the Digicel family at a time when the company is forging ahead on its journey to becoming a digital lifestyle partner for customers.”

“With telecommunications and technology central to the continued growth and development of Fiji, I am committed to ensuring that our customers always benefit from their association with Digicel.”

“It is during challenging times that I take on the role that I have aspired for but with the dedicated team I am confident that Digicel will play its critical role in ensuring our people stay connected to their family and friends and businesses can continue to operate,” stated Farid.


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First Local As CEO