First Fijian as Regional CEO

First Fijian as Regional CEO

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Digicel appoints first Fijian as Regional CEO for Pacific

Friday, February 15 2019 – Suva, Fiji – Digicel is delighted to announce the appointment of Ms. Shally Jannif as its new Regional CEO – Pacific marketsmarking first time that Digicel has appointed a Fiji-born national to the top role in the Pacific. 

No stranger to Digicel, Shally served until recently as the Chief Financial Officer – Pacific Hub based in Suva.

Shally has been with Digicel, in key decision making roles for the past six years. She joined Digicel Fiji in December 2012 as the Manager Financial Planning, a post which she held for two and a half years and was then appointed Digicel Fiji’s Financial Controller in June 2015 before being appointed CFO – Hub Markets in January 2017.

Emer Jameson, Digicel Group’s Chief People Officer said,”Shally comes with a lot of knowledge and experience in finance and customer relations across the Pacific region. She has the full support of the Senior Management and the Board of Digicel to continue to deliver exceptional services to the people of Fiji, Samoa, Tonga, Vanuatu and Nauru. Her appointment in the lead role will add valuable impetus to Digicel’s continued growth and evolution in the Pacific.

Commenting on her appointment, Shally, a proud mother to six-year old son Umair, said, “Itis a privilege and an honour to be appointed as Regional CEO – Pacific markets and I will endeavour to give my very best effort. We are committed to building Digicel for the future, delivering a superior superfast network experience and putting our customers in control.”

“We have a great business and a great team in the Pacific and even greater opportunity to grow the business further so I and my team are looking forward to continuing to deliver on our commitment to our valued customers.”

Shally takes over from outgoing Regional CEO, Rob Mayo-Smith, who left to pursue other interests outside the Digicel family.


DigicelGroup is a total communications and entertainment provider with operations in 31 markets throughout the Caribbean, Central America and Asia Pacific. Digicel also runs a host of community-based initiatives across its markets, including Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs.

Visitwww.digicelgroup.comfor more information.

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First Fijian as Regional CEO