February 5th 2016 - Digicel renews sponsorship with FBC
Digicel continues its support for news and sports bulletins on four major FBC Radio networks.
Friday 5th February 2016 - Digicel Fiji has renewed a major sponsorship deal for another year with the Fiji Broadcasting Corporation today.
This will be the third successive year, Digicel Fiji will sponsor News & Sports bulletins on FBC stations, Gold FM, Bula FM, 2Day FM and Mirchi FM.
Digicel Fiji’s Chief Executive Officer, Mr Darren McLean said that they were happy to support FBC who are a strong media partner.
“We are happy to be given this offer to carry on with the sponsorship,” said Mr McLean.
“We receive great value from this sponsorship and we know that radio makes a difference when it comes to reaching a target audience and with FBC we are confident we’ll be able to take that to another level.”
FBC’s Chief Executive Officer, Mr. Riyaz Sayed-Khaiyum said,” We’re delighted to work with Digicel Fiji and are happy that they have renewed this contract. We have had a long standing relationship and this helps our news team to deliver the best stories to our listeners countrywide.”
Digicel Group Limited (Digicel) is a leading provider of communications services in 31 markets in the Caribbean and South Pacific regions, where the company provides a comprehensive range of Mobile Communications, Business Solutions, Cable TV & Broadband and other related products and services to retail, corporate (including small- and medium-sized enterprises) and government customers.
Digicel offers HSPA+ or long-term evolution (LTE) mobile technology (4G) in 30 markets and holds the number one mobile market position in 21 markets, with a mobile subscriber market share of more than 50% in 20 markets, as determined by internal company data.
Digicel launched mobile services in Jamaica, its first market, in 2001 and became the market leader there within 15 months of launch, based on a strategy that Digicel has since replicated successfully in several other markets. Digicel’s mobile subscriber base has grown from 0.4 million as of March 31, 2002 to 13.6 million subscribers as of March 31, 2015, representing a compound annual growth rate of 32.3%.
Digicel runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs. Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams and individuals including the world’s fastest man, Usain Bolt, and Special Olympics teams throughout these regions. Digicel also sponsors the West Indies cricket team.
For more information, visit www.digicelgroup.com