Digicel airs Machel Monday concert exclusively on Play Go for free

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30-day free trial for new users to see soca sensation live in concert - Monday 20th February
Sunday 19th February, 2017 – Castries, St. Lucia: While soca fans in Trinidad and Tobago are expected to come out in their numbers at the upcoming Machel Monday Concert on the 20th February, soca lovers across the region will also be able to live the experience via an exclusive live stream of the concert on Digicel’s Play Go streaming app.
Hosted by Trinidad and Tobago’s soca sensation, Machel Montano, the annual concert is expected to see performances from several renowned local and international acts to showcase the culture of the twin-island state. The show is expected to get underway at 7pm/8pm EST and will be streamed via the Machel Monday’s channel in the Play Go app.
Play Go - the only place for people in the region to watch the concert live, offers a 30-day free trial for all new users when they download the app. This means that, with a simple click, even more persons can tune in and enjoy the concert for free.
According to Machel Montano, “Machel Monday this year will have a lot of surprise guests and I want to kind of keep it under wraps. So we want everyone to come out to the concert or tune in to Play Go and live the experience with us.”
Meanwhile, Peter Lloyd, Director of Marketing for Digicel, said; “Consumers expect to be able to leverage the power of the digital age to live and share experiences – not missing out on anything regardless of geographic borders. So we are very happy that just a few days after successfully hosting the I AM BOLT film exclusively on Play Go, we are again able to leverage this amazing platform and our partnership with Machel to bring music lovers closer to the things they love.”
Home of amazing and exclusive content, Play Go is for everyone – not just Digicel customers. It is available for download at the Google Play Store and iTunes Store for Android and iOS respectively, or at www.digicelplaygo.com for laptops. The concert will be streamed in the following countries: Anguilla, Aruba, Barbados, Bermuda, Bonaire, British Virgin Islands, Cayman Islands, Curacao, Grenada, Guyana, Jamaica, Montserrat, St. Kitts, St. Vincent and in the Turks and Caicos Islands.
About Digicel

Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of grassroots NRL programs, women’s business initiatives and the Amicale soccer team in Vanuatu.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
Visit www.digicelgroup.com for more information.