Friday 18th November 2016 – Castries, St. Lucia – Total communications and entertainment provider, Digicel has announced the launch of its Christmas campaign - #GetGifted - across all its markets in the Caribbean, Central America and Asia Pacific.
#GetGifted was built on the premise that the Christmas holidays are meant to be the happiest time of the year - all about great gifts, quality family time, joy and happiness – well not quite. The flip side is the hustle and bustle to find the right gifts for loved ones and friends, which at times turn out to be bad gift choices – and something that many of us can relate to.
The campaign comes on the heels of a tongue-in-cheek Christmas song, “Gifted,” which was released by the company’s Chief Speed Officer, Usain Bolt, on his social media pages. The heavily auto-tuned song immediately became a viral hit, racking up over 6.5 million views just days after its release.
Through a partnership with Samsung, the campaign will see Digicel leveraging all its platforms across digital, mobile and entertainment to ensure that customers are gifted with everything they need – including better deals on the amazing Samsung Galaxy S7, better data bundles to share all their memorable moments, exclusive content through its home entertainment service and better connectivity from the most reliable network in the region.
Central to the #GetGifted campaign is giving back to vulnerable children across the region with its Gifted Kids initiative. Through a combination of employee and customer donations Digicel will bring the love and joy of the festive season to kids by feting and treating them to toys, clothing and a host of entertaining activities.
“This holiday, it’s all about playing with the notion of being gifted – from being gifted by Usain Bolt’s Christmas song to gifting our customers with better products and services or gifting kids with the most memorable Christmas – we know what our customers want and that’s what we are delivering to them,” said Peter Lloyd, Group Director of Marketing for Digicel.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 32 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of grassroots NRL programs, women’s business initiatives and the Amicale soccer team in Vanuatu.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
Visit www.digicelgroup.com for more information.