Castries, St. Lucia – Monday 14th November, 2016 – Declaring his intention to break more records, the world’s fastest man, Olympian Usain Bolt, is creating viral buzz and has the internet singing along to his new holiday song entitled “Gifted.” Inspired by Eddie Murphy’s 1980s hit “Party All the Time”, the music video has quickly racked up more than 6.5 million views and 100,000 likes and reactions across Facebook and Instagram in just five days.
Usain used his social media channels to unveil “Gifted” with his usual tongue-in-cheek bravado to fans on Oct. 26, 2016. As the brainchild of Caribbean, Central American and Pacific communications and entertainment provider Digicel, “Gifted” is Bolt’s first collaboration with the company in his new role as its Chief Speed Officer.
Commenting on the video, Usain smiled saying, “This is my Christmas gift to the world. I wish I was as vocally gifted as the video made me look; a big thanks to auto tune for the help. Making it was a lot of fun. It’s like nothing that I’ve ever done before and I hope everyone enjoys it.”
Digicel’s Group Director of Marketing, Peter Lloyd added, “No one can get the internet buzzing like Usain. With the holiday season upon us, we wanted to have a bit of fun and play around with the idea of Usain being not just the fastest man in the world, but one of the most gifted. The real gift was how Usain embraced the idea and nailed his performance, and how people have responded.”
“Gifted” is available as a free download and can be streamed on Digicel’s digital channels. Digicel will also be hosting a #getgifted toy drive for at-risk children across its 32 markets and employees, and will use the “gifted” concept in its customer communications around great gifts for the holiday season: the latest phones and devices, the right mix of entertainment and content; better prices and a better network.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of grassroots NRL programs, women’s business initiatives and the Amicale soccer team in Vanuatu. Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
Visit www.digicelgroup.com for more information.