DIGICEL CONTINUES TO NURTURE SPORTS IN ST LUCIA
Thursday 26th May 2016 – Castries, St Lucia: After a great training session, St Lucia’s national cricket team was surprised by the Digicel team with US$2,800 worth of cricket equipment, leaving captain, Yasmine St Ange, and Manager of the St Lucia Female Cricket Team, Eugena Gregg, pleasantly surprised.
This contribution comes right on the heels of the renewal of a four-year partnership between Digicel and the West Indies Cricket Board (WICB) which includes the Men’s and for the first time, the U19 and Women’s teams.
Eugena, who is also the manager of the Windward Islands Cricket team and former West Indies player, was very grateful for the donations. She said; “The team has been training hard and this donation will only motivate us to work even harder. On behalf of the team, I would like to thank Digicel for this contribution which I am sure will lead to success.”
Also present was President of the National Cricket Association, Julian Charles, who spoke on Digicel’s commitment to sports in the Caribbean. “This is what I love about this brand, they recognise potential and then invest in it. We need more of this, not only in St Lucia but in the entire Caribbean region. Thank you Digicel.”
Digicel Country Manager, Siobhan James-Alexander, said; “This is a part of our makeup as a brand – we are committed to our communities in any way we can. Team St Lucia is getting ready to compete against Dominica this weekend and we saw this as the perfect opportunity to give them the best resources to compete at the highest level.”
Digicel has been a sponsor of West Indies Cricket since 2004, which is part of the company’s overall strategy to help develop sporting talent across the region.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 32 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors Vanuatu cricket.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs.
Visit www.digicelgroup.com for more information.