DIGICEL KICK START PLAYERS REVEL IN MANCHESTER CITY FC TRAINING EXPERIENCE

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DIGICEL KICK START PLAYERS REVEL IN MANCHESTER CITY FC TRAINING EXPERIENCE

- Players receive world class training from Manchester City FC coaches  

Monday 18th January, 2016 – Kingston, Jamaica: Following a week of intensive training at Manchester City’s elite training and youth development facility, the City Football Academy, six of the Caribbean’s top young footballers returned home even more determined to make their dreams come true through the Digicel Kick Start programme.

The boys, who spent the last week honing their skills with Manchester City’s global coaches, are even more excited than before to make their mark on the footballing world and to share what they have learned with their teammates when they return home. They braved the elements and pushed themselves further than they have ever done before to take their game to the next level – impressing Manchester City FC’s youth coaches, who deliver training programmes across the globe with City Football Schools.

Thanks to live coverage and daily updates from the training camp courtesy of the LOOP news app, Digicel SportsMax TV and Digicel’s digital media platforms, which have a three million strong following, thousands of football fans across the Caribbean were enthralled by the progress that the boys were making and to see how much they were learning from the Manchester City FC coaches. 

Digicel Group Marketing Operations Director, Kieran Foley, said; “The experience at Manchester City FC is one we hope they will cherish and learn from as the youth football programme there is exceptional. The number of interactions we saw on our digital platforms regarding the boys’ experience from fans back home was truly impressive and is testament to the strength and popularity of the sport across the region and the support that they have garnered as a result. Through our partnership with one of the best football organisations in the world, we endeavoured to expose the Caribbean’s aspiring young talent to the best football training available so that they can use football as a vehicle to achieve their goals in life – both on and off the pitch.”

The players not only trained hard but had fun and made friends – which is part of what the Digicel Kick Start programme aims to do – bringing people from all backgrounds together using the beautiful game of football.

Gavin Rhodes, Head of City Football Schools, commented; “We were thrilled to host some of the Caribbean’s best young footballing talent at the City Football Academy where we saw their skills and passion for the sport shine through every day of the programme. The commitment and dedication of the six Kick Start players never failed to impress our City Football Schools coaches and, as a result, we are all looking forward to continuing our support of this programme in the future. Digicel is one of the biggest supporters of football in the Caribbean region and being a part of its Kick Start programme is an honour for us all.”

The Manchester City FC experience was nothing short of amazing as thousands of football fans followed the week of activities on Digicel’s digital platform and through the live coverage from Digicel SportsMax TV – the Caribbean’s premier sports channel. 

ENDS

ABOUT DIGICEL GROUP

Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After more than 14 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.

About Manchester City Football Club

Manchester City FC is an English Premier League club whose roots began in East Manchester in 1880 as St Mark’s West Gorton. It officially became Manchester City FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, four League Championship titles, including two Premier League titles in the last three years (2012, 2014), and five FA Cups. Manchester City FC is one of four teams comprising the City Football Group, 13% of which is owned by Chinese Media Capital, and counts New York City FC, Melbourne City FC and Yokohama F-Marinos among its sister clubs. 

DIGICEL KICK START PLAYERS REVEL IN MANCHESTER CITY FC TRAINING EXPERIENCE