DIGICEL TO HOST ‘I AM BOLT’ PREMIERES ACROSS THE CARIBBEAN
Thousands of customers to get exclusive opportunity to attend premieres
Wednesday 4th December, 2016 – Castries, St. Lucia: Total communications and entertainment provider, Digicel is giving thousands of customers in the region the opportunity to attend the official Caribbean Premieres of the ‘I AM BOLT’ movie across its markets. Also included on the guest list are youth athletes from local track clubs, Digicel Grand Prix finalists, creative arts students and local film producers.
The series of premieres kicks off in Jamaica on Tuesday 6th December at the National Indoor Sports Centre in Kingston, where the man himself will be in attendance along with his parents and family. Other screenings will follow in Antigua and Barbuda, Barbados, British Virgin Islands, Dominica, French West Indies, Montserrat, St. Lucia and Trinidad and Tobago from 6th to 9th December.
“We chose Usain as our Chief Speed Officer because of his love for speed and his winning personality - all of which come to the fore in the movie. We are very happy for Usain and this achievement and we are excited about working with him again to deliver even more exclusive content and experiences to our customers,” said Peter Lloyd, Group Director of Marketing for Digicel.
As presenting partner of the premiere in the Caribbean, Digicel is rewarding customers with tickets through a number of activities including invitations and online competitions across Digicel’s social media platforms - Facebook, Instagram and Twitter. In addition, customers will have exclusive access to a host of other content from the movie including clips and behind the scenes footage – which they can watch at home or on the go via their mobile devices.
Speaking about the movie, Usain Bolt, who is Digicel’s Chief Speed Officer said; “This project is very special to me because I get to show the world more of who I am and what I’ve had to go through to get to where I am today – it hasn’t been an easy journey but that’s what makes winning so much more meaningful for me. So I’m very excited that so many of my fans will get to see it - I hope there is a lesson that will inspire everyone who watches it, especially young up and coming athletes.”
Directed by Gabe and Ben Turner and produced by Fulwell 73 Productions, the world premiere of I AM BOLT was recently hosted in London with a heavy serving of A-Listers in attendance, including sports and movie stars from around the world. The movie carefully chronicles the life and triumphs of the world’s fastest man – starting from the turn of the century with Usain in high school where his natural talents as an athlete were quickly spotted, to his training days with his incredible coach and sprint team to how he spends his downtime and relaxes with his inner circle of friends and family.
Digicel Group is a total communications and entertainment provider with operations in 33 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of grassroots NRL programs, women’s business initiatives and the Amicale soccer team in Vanuatu.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
Visit www.digicelgroup.com for more information.