TOP THIRTEEN BOYS AND GIRLS FROM DIGICEL NBA JUMPSTART ELITE CAMP ATTENDED NBA GAME IN THE U.S.
- NBA Experience Included Attending New York Knicks vs. Cleveland Cavaliers on Dec. 7 at Madison Square Garden, Touring NBA Facilities, and Competing Against a Local Youth Basketball Team
Monday 12th December, 2016 – Castries, St. Lucia: Digicel and the National Basketball Association (NBA) announced today that the top 13 boys and girls from the Digicel NBA Jumpstart Elite Camp in the British Virgin Islands attended an NBA game at Madison Square Garden in New York City featuring the New York Knicks vs. the NBA Champion Cleveland Cavaliers on Wednesday, Dec. 7. As part of the NBA experience, the boys and girls also toured NBA facilities, visited local New York City landmarks, and competed against a local youth basketball team.
The 13 boys and girls were selected by former NBA head coach Lionel Hollins, NBA Legend Robert Horry and WNBA player Skylar Diggins following their participation in the Digicel NBA Jumpstart Elite Camp in September, which brought together the best basketball players ages 17 and under from Antigua and Barbuda, Barbados, Bermuda, British Virgin Islands, Dominica, Grenada, Jamaica, Trinidad and Tobago, and Turks and Caicos Islands. The Digicel NBA Jumpstart Elite Camp and trip to the U.S. are being shared with Digicel customers online and on mobile via the LOOP news app, and are being broadcast on Digicel SportsMax, which brings NBA fans closer to their favourite teams through its live coverage of the NBA season.
“Jumpstart is about giving the best young talent in the Caribbean the opportunity to achieve greatness for themselves, so it’s encouraging to see the level of dedication from the players,” said Digicel Group Director of Marketing Peter Lloyd. “The success of the programme comes in large part from the NBA’s level of professionalism and commitment and only two years in, the success has been unimaginable.”
“We are proud that the second year of the Digicel NBA Jumpstart program has been successful in showcasing our commitment to growing the game in the,” said NBA Vice President, Latin America Arnon de Mello. “Congratulations to these 13 boys and girls who had the unique opportunity to learn directly from NBA and WNBA players and coaches. I know that they had a fantastic time on their trip to New York City as they enjoyed the authentic NBA experience.”
Last year, Digicel and the NBA announced a multiyear partnership that will deliver live games and extensive NBA programming to almost 30 Caribbean territories through Digicel SportsMax and makes Digicel the Official Wireless Partner of the NBA in the region. This partnership also allows Digicel customers to get in on the action through a number of promotions that will be launched across the Caribbean.
ABOUT DIGICEL GROUP
Digicel Group is a total communications and entertainment provider with operations in 32 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of grassroots NRL programs, women’s business initiatives and the Amicale soccer team in Vanuatu.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
Visit www.digicelgroup.com for more information.
About the NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the NBA app, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA has created one of the largest social media communities in the world, with more than one billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.