FACEBOOK AND DIGICEL LAUNCH "FREE BASICS" IN EL SALVADOR
Providing free access to basic data services exclusively to Digicel customers
Friday 29th April 2016 – San Salvador, El Salvador: Digicel El Salvador and Facebook, the most important worldwide social network, yesterday announced the launch of "Free Basics".
Free Basics is a platform developed by Facebook to give people free access to information and knowledge through more than 40 sites like Wikipedia, Facebook, Messenger, Elsalvador.com, Laprensagrafica.com and BabyCentre & Mama, amongst other websites.
Announced during a forum hosted jointly by Digicel El Salvador and Facebook at the Jose Simeon Cañas University, the initiative aims to expand access and knowledge connectivity to two-thirds of the world population that still lacks it, including more than half of the population of El Salvador.
This service is now exclusively available to all Digicel users in the country with El Salvador the seventh country in Latin America to provide this service. Free Basics can be accessed through a mobile site from the most basic phones or via a smartphone application.
"Digicel has been on a mission to ensure that people have access to affordable mobile communications, access to broadband and now access to Free Basics. This is part of our commitment to bridging the digital divide and the reason why we have developed this exclusive partnership with Facebook,” said Ignacio Román, CEO of Digicel El Salvador.
Arturo Aldave, Growth Manager for Facebook for Northern Latin America, said "Free Basics helps Salvadorans who are not yet connected to the Internet to discover the value of connectivity and expand their access to knowledge and growth."
In addition to Free Basics, Digicel and Facebook are also launching Facebook Flex, a version of Facebook that allows users to have a free basic version of Facebook to text and chat even when they do not have balance and are not on wi-fi. Free Basics is available to more than one billion people worldwide.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 32 markets in the Caribbean, Central America and Asia Pacific. After 15 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors Vanuatu cricket.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programmes.
Visit www.digicelgroup.com for more information.