The experience was one to remember and share – which was made possible as it was all captured by the Digicel Sportsmax team. Fans of the boys from the Caribbean can view the highlights from the trip as they will be shared online, digitally via various social media platforms with 15 and 30 second clips or on mobile via the LOOP News app. Digicel Sportsmax will also broadcast the New York experience in a 30-minute programme – ensuring customers are kept in the loop no matter where they are.
“The boys were extremely excited to be here, and it showed in how focused they were in their daily preparations and the practice sessions, said Senior Director, International Basketball Operations Troy Justice. “It was truly a pleasure working with them to help them develop their basketball skills.”
Digicel Group Marketing Operations Director, Kieran Foley, said; “These boys are the best that the Caribbean has to offer and the Digicel/NBA Jumpstart programme is helping to develop their talents by giving them the opportunity to be coached by the best – and watch the best players in the NBA which we hope will inspire them to achieve greatness for themselves. Their family and friends will also have the opportunity to share these memorable moments via Digicel’s social media platforms as well as on Digicel SportsMax TV – the Caribbean’s regional broadcaster of all things NBA.”
In March, Digicel and the NBA announced a multi-year partnership that will deliver live games and extensive NBA programming to almost 30 Caribbean territories through Digicel SportsMax and makes Digicel the Official Wireless Partner of the NBA in the region. This partnership also allows Digicel customers to get in on the action through a number of promotions that will be launched across the Caribbean.
About Digicel Group
Digicel Group is a total communications and entertainment provider with operations in 32 markets in the Caribbean, Central America and Asia Pacific. After almost 14 years of operation, total investment to date stands at over US$5 billion worldwide. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the presenting partner of the Caribbean Premier League. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Haiti, Jamaica, Papua New Guinea and Trinidad and Tobago which focus on educational, cultural and social development programs.
About The NBA
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories. NBA Digital’s assets include NBA.com and NBA Mobile, which achieved record traffic during the 2014-15 season, as well as NBA TV. The NBA is the No. 1 professional sports league on social media, with more than 875 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.