Every Day Is Black Friday

Today Digicel announced that Black Friday discounts are available every day for their customers so will not be promoting the recent tradition of long queues at their store on the last Friday of November.

Instead, the company will continue offering the best everyday value on phones and plans.  Over the last twelve months Digicel led a change to phone pricing in Bermuda with discounts automatically applied when customers sign to plans.  This includes top brand phones, such as the Samsung J1, available for free on Digicel’s entry level “Basic” Smartphone Plan.

"Our customers have told us they want the best value every day of the year rather than one-off events.  The market has moved on since Digicel led the way with Black Friday in Bermuda.  Frankly, with the best value plans in Bermuda and phones from free already, we considered it inappropriate to ask shoppers to queue overnight for deals they can get right now," said Julian Burton, Commercial Director at Digicel.

Customers can shop with confidence at Digicel today knowing they are getting the best possible deals when it comes to mobile phones, Postpaid and Prepaid plans. This everyday value will be amplified with the lead up to Christmas and the coming availability of 4G LTE and superfast data. 

We consistently provide reasons to choose Digicel such as three months of unlimited data with Data Test Drive, plans built for iPhone’s with inclusive Apple music allowance, and a Price Promise that means customers will never pay more for a phone with Digicel.  We will continue to invest in offers and services our customers want and benefit from every day.”

Digicel has just launched d'Music, an exciting new app with over 25,000 songs and videos to stream and download, exclusively for Digicel customers and included free or half price on all their Smartphone Plans.

"We have big plans for Christmas and we will be announcing them very soon. Without giving too much away we'll be re-launching our Make-A-Wish campaign in a bigger way this year, following the really positive reception last time to this wholly inclusive community initiative" he added.