Hit the Bull's Eye: FAQs

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Hit The Bull’s Eye

Frequently Asked Questions

The staff of Digicel, Newcom, its advertising & PR agencies, Dealers, Distributors and sub-distributors and their immediate families (brother, sister, father, mother, daughter, son) are not eligible to enter. 


1. What is the Digicel’s “Hit The Bull’s Eye” Text Competition?

The Digicel’s “Hit The Bull’s Eye” Text Competition gives all Digicel customers a chance to win great prizes by registering and participating in the competition. 


2. Who is eligible to enter this promotion?

All Digicel customers, including postpaid, prepaid, dual and hybrid customers are qualified to participate in the promotion.


3. What is the promotional period?

The promotion begins at 12am on Friday November 9, 2018 to 11:59pm on Friday, November 30, 2018. 


4. How do I enter the promotion?

You may enter by texting the word PLAY to 7171. 

Upon texting the word PLAY you will be registered in the Digicel’s “Hit The Bull’s Eye” Text Competition. There is a $1 charge to register for the competition. You will then receive a text message advising of the type of token, the amount of points assigned and your rank in the competition.

"Welcome to Digicel's Hit the Bull's Eye where you can win BIG! To hit up to Bull's Eye, text AIM to 6161. To unsubscribe text "EXIT" to 6161"


5. How does the Promotion Work? 

  • To register at a cost of $1 customers must text the word PLAY to 7171. Each registered customer will receive a token each day with points assigned until the end of the competition. Customers may also request additional tokens by texting AIM to 6161.
  •  Daily tokens are scheduled to be sent at 10:00 a.m. each day to each registered customer at a cost of $1 per token.  Customers receiving daily tokens must have sufficient credit on their phone to cover the cost of each warrior tokens.  If they do not have sufficient credit, they will not receive their warrior token for the day.  
  • Customers will be able to send ‘AIM from their mobile phone to 6161 at a cost of $1. Once “AIM” is sent, and charges apply, customers will receive a text with a token and their rank. 
  • Participants can send “AIM” as many times as they wish with one single objective; to collect the most tokens and collect the most points to earn highest rank in order to win the major prizes. 


Prizes are as shown in the table below:

 Winner Categories    No. of Winners     Prize
 Prize   Daily Winner   $52 credit daily   


6. Once registered will I receive a text automatically each day? 

Yes. Provided you have sufficient credit to cover the cost of the token.

You will receive a token along with amounts of points and your current rank per request. 

By texting GO to 6161, you will be able to collect more tokens thus increasing your points and rank in the competition

Note: Each text to 6161 will be at the cost of $1.


7. What tokens are sent at each request and what amounts of points is assigned to each?

Tokens and their corresponding points are shown in the table below. Tokens will be randomly sent to each participant’s phone. 

Tokens & Values:




1 point mark

Oh no!! Better luck next time!!


100 point mark

Not Bad! Keep playing to the bull’s eye!


250 point mark

Well Done! Keep it up!


500 point mark

Awesome! Keep playing to WIN!


1000 point mark

Almost there! Aim a little higher!


5000 point mark

Congrats! U've hit the Bull’s Eye!



8. Am I able increase my points and rank in the competition?


By texting “AIM” to 6161, you will be able to get more tokens to increase your points and rank in the competition. Each text to 6161 will be at the cost of $1. The below message will be sent to subscribers phones: 

"You hit the 1 point mark. Oh no!! Better luck next time!! Your total points is 1 & ranked #1. To hit the Bull’s Eye, text AIM to 6161"


9. I do not wish to receive any more tokens, how do I unregister?

To unregister, the customer can text EXIT to 7171. 

N.B. There is no charge to exit the competition.

Customers will receive a text similar to the one below the below;

"You have been successfully unsubscribed from Digicel's Hit The Bull’s Eye Game. To rejoin the game & WIN, text PLAY to 7171"


10. What is a ‘Double/Triple Entry’ day? 

Digicel selects a random day in which each correct answer gives the participant doubled/tripled their chance to win. 


11. How will I be notified of a ‘Double/Triple Entry’ day? 

Customers will receive a text similar to the one below the below;

"Today ONLY Digicel will give double the points for every token! Simply text AIM to 6161 to increase your chances to WIN. Costs $1"


12. How are the prizes selected?

The customer who has the highest rank will be the winner. 

The Prizes will be awarded daily at 12pm to the customers with the top rank for each day of the promotion.


13. Is there a cut off time for Grand Prize entries to be received?

Yes. All entries for the Grand Prize must be received by 11:59:59pm on daily during the promotion.


14. When will the Grand Prize winner be selected?

There will be no grand prize only daily prizes.


15. How often am I allowed to enter?

You are allowed to enter as often as you wish.


16. How will I know if I have won?

If your entry was selected you will be contacted via phone by a representative from Digicel.


17. What if I was called, but I missed the call?

  • In order to win the prize you are required speak with the Digicel representative. 
  • If the call is unanswered then the attempt has failed. A failed attempt includes calls that are unanswered, calls that go to the voicemail or if the phone is turned off.
  • Five (5) attempts, within an hour, will be made to contact each customer that is chosen. 
  • If all five (5) attempts fail, then another potential winner is selected.


18. If I was contacted and won where do I collect the prize?

You will be required to collect your prize at the Digicel office located in Barbados.


19. If I was contacted and have won, how long do I have to collect my prize?

You are required to collect your prize within 30 days of being contacted.


20. What do I need in order to claim the prize?

You are required to take with you the following items

  • A government issued photo ID (passport, driver’s license or national voter’s ID)
  • The phone with the SIM for the winning number that was used to enter.


21. Am I allowed to enter if I am under 18 years of age?

Yes. Persons under 18 years are allowed to enter.


22. What do I do if I have won and I am under 18 years old?

Juveniles (under 18) winning must be accompanied by parents/guardians in order to claim prizes. All winners must present the winning phone number called as well as a valid national government ID, in order to claim their prizes. Parents/guardians should present a valid national government ID as well as the child.


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Hit the Bull's Eye: FAQs