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Left to Right - Director of Marketing Carolyn Shepherd, Head of Retail Kendra Bahtou, Legal & Regulatory Manager Nadia Alleyne and Chief Operating Officer Natalie Abrahams.

30th September 2016 – Bridgetown, Barbados: It is widely known that men hold more senior management roles than women. This “glass ceiling” has been the frustration of talented female leaders worldwide, however over the past few years, research has proven that there is a strong economic benefit to increasing the proportion on women to men. In fact, according to the Harvard Business Review, having a corporate leadership team made up of at least 30% women, translates to a 15% increase in profitability for a typical firm.

One local company has taken up the call, and after a successful launch of their Women In Leadership Forum earlier this year, Telecommunications giant Digicel has added four women to their Senior Management Team (SMT) in Barbados. A set decision poised to change the traditional face of leadership in the male dominated telecommunications and ICT industries.

Natalie Abrahams, Carolyn Shepherd, Natalie Abrahams, Kendra Bahtou and Nadia Alleyne have been chosen to join Digicel Barbados’ senior leadership and it’s easy to see why.

Natalie Abrahams, is a solution-provider and project manager with over 16 years of experience working with small to large enterprises across the Caribbean. She joins Digicel as Chief Operating Officer, with an extensive background encompassing strategic planning, process review and re-engineering, employee and industrial relations, as well as business development.

Carolyn Shepherd, Digicel’s new Director of Marketing, brings over 20 years of experience in marketing, leadership and project management to the job, having held both local and regional roles from Government ministries and NGOs to retail, banking, telecommunications and the energy sector.  With a passion for innovation and excellence in execution, Carolyn heads up Digicel’s dynamic marketing team.

Kendra Bahtou is no stranger to Digicel, having served for thirteen years in various positions from Distribution Executive to Consumer Sales Manager. As a results driven individual, her drive and commitment has allowed her to work herself right up the corporate ladder within Digicel and onto the Senior Management Team as Head of Retail.

Last, but by no means least, is Legal and Regulatory Manager, Nadia Alleyne. The diminutive professional has served Digicel in a legal capacity in increasingly senior roles over the last six years. Specialising in Corporate Law, Nadia ensures Digicel’s compliance with the regulatory framework mandated for the telecommunication industry across Barbados and the Eastern Caribbean as the company’s chief counsel.

Digicel’s CEO, Conor Looney, stated, “We have expanded our operations and team significantly in the last year and the appointment of these four women have proven to be pivotal in strengthening and preparing the leadership team to make even greater strides in the local landscape. At Digicel the right fit is essential to our success within the company and we are very pleased to have made these additions to senior management.”


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