ORANJESTAD, Aruba – April 20, 2017: Digicel today announced the appointment of Wanda Broeksema as General Manager for its Aruba operations effective 1st May 2017. In this role, Wanda will be responsible for all the sales, distribution and service aspects across the business.
Wanda brings to the role over sixteen years’ experience in marketing having first joined as Marketing Manager for Digicel Aruba in 2005. One year later, she did a stint as Head of Marketing for Aruba, Bonaire and Curacao with responsibility for Advertising, Public Relations and Sponsorship.
Wanda has in-depth insight into the values, passions and culture of the Aruban people which she will leverage to deliver, along with her team, the best communications experience to its customers. “I am delighted about this new journey with Digicel. I look forward to leading this very talented and dynamic team on our mission to provide our valued customers with amazing experiences across all our platforms," commented Wanda Broeksema.
Wanda takes over from outgoing General Manager Bob Sprengers, who leaves the business at the end of April.
In congratulating Wanda, Sinead OMarcaigh, who was also recently appointed to the role of Regional CEO for Aruba, Bonaire and Curacao said, “I’d like to thank Bob Sprengers for his contribution to the team over the past three years and wish him all the best in his future endeavors.”
OMarcaigh continued, “We’re delighted to be welcoming Wanda back to the Digicel family. With her track record, we are confident that Wanda will take our Aruba operations to the next level ensuring the best communications experience for all our customers.”