WEDNESDAY, NOVEMBER 27^th, 2007 – KINGSTON, JAMAICA: As the Caribbean recognizes World AIDS Day (December 1) 2007, Digicel has launched a new free-of-charge service to connect customers across 16 of its Caribbean markets to local HIV/AIDS resources via text messaging.

The new service which goes live on December 1^st has been developed in association with the Caribbean Broadcast Media Partnership on HIV/AIDS (CBMP) enables Digicel customers across the Caribbean to quickly and easily receive information on their mobile phones about local HIV/AIDS clinics, testing centers, and other resources using SMS technology as follows:

· In Jamaica: Text LIVEUP to 444-INFO (4636) on your Digicel mobile.

· In Haiti: Envoyez un message texte avec le mot ANNVIV à INFO (4636) à partir de votre téléphone mobile Digicel

· In Anguilla, Antigua & Barbuda, Barbados, Bermuda, Dominica, Grenada, Guyana,St. Kitts, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago, Turks & Caicos, and Curacao: Text LIVEUP to INFO (4636) on your Digicel mobile.

The initiative is a part of CBMP’s ongoing regional LIVE UP campaign that includes more than 53 Caribbean media houses from 23 countries and is designed to stem the spread of HIV/AIDS in the region.The new HIV/AIDS text message service will be promoted through new public service ads (PSAs), on-air promotions by CBMP members and on a new regional television magazine program, LIVE UP: The Show produced by the CBMP in collaboration with the Caribbean Media Corporation (CMC).

“Our alliance with Digicel helps significantly extend the reach of the LIVE UP campaign by allowing young people to access information and resources about HIV/AIDS with the touch of a button,” said Dr. Allyson Leacock, CBMP Executive Director. “Our campaign is about engaging young people to help stem the spread of the disease by “LIVING UP” in their own lives. This free service by Digicel helps empower young people to take control of their health using technology with which they are already comfortable.”

“We see it as our responsibility at Digicel to share the benefits of mobile technology particularly amongst young people” said Brian Finn, Commercial Director of Digicel Group.“Digicel is pleased to partner with such a dynamic coalition of Caribbean broadcasters to provide potentially life saving information to our customers. It’s an exciting opportunity for our company to make a real difference in the lives of young people, and contribute to AIDS awareness across the region.”

Digicel operations across its 23 markets are also involved in local initiatives to commemorate World’s AIDS Day on December 1^st. In Turks and Caicos the mobile operator is hosting a HIV/AIDS Telethon to raise funds to assist the TCI Ministry of Health in providing medication to persons living with HIV/AIDS and to augment prevention education and harm reduction programs.

The Caribbean is the region most affected by HIV/AIDS in this hemisphere, and is second only to sub-Saharan Africa in terms of the impact of the disease. AIDS is a leading cause of death among adults (ages 15-44) in the Caribbean, and 250,000 of the region’s residents are living with HIV or AIDS. Half of those are women, and a third are young people between the ages of 15-24.

More information on the CBMP LIVE UP campaign is available on www.iliveup.com.