DIGICEL GROUP FIRST CARIBBEAN CARRIER TO OFFER INTEGRATED BILLING WITH BLACKBERRY APP WORLD

-       Simple and secure purchasing rolling out across the Caribbean and Panama

Wednesday 2^nd November, 2011 – Kingston, Jamaica. Digicel today announced that it is the first provider in the Caribbean and Panama to integrate carrier billing with BlackBerry App World™.

Enabling the convenience of a single monthly bill, Digicel’s customers will now be able to charge their app purchases from BlackBerry App World™ directly to their Digicel monthly phone bill or using their Digicel prepaid credit.

The service launched in Panama for prepaid customers in mid-October and is being rolled out across Digicel's 23 Caribbean markets over the coming six weeks.

BlackBerry App World™ is the official app store for BlackBerry smartphones and is designed to allow customers to easily discover and download applications.

David Hodgers, Digicel Group Head of Products, commented; “We are delighted to be delivering another important first to our customers in Panama and across the Caribbean. BlackBerry App World™ offers thousands of opportunities for customers to access and enjoy their music, games, news and entertainment in the way they want. Now, they can access a broader world of entertainment and information, and buy and pay for apps simply and securely via their monthly phone bill or their prepaid credit, enjoying a truly personalised smartphone experience.”

ENDS