Digicel Introduces Ad Hut

KINGSTON, JAMAICA--(Marketwire - September 4, 2007) - Digicel, the fastest-growing telecommunications company in the Caribbean and new entrant to the Latin America market, today announced that it has introduced The Ad Hut, an innovative advertising vehicle that provides advertisers a new way of promoting their products and services to more effectively reach consumers via their mobile phones and BlackBerries.

 

Developed in conjunction with DigiPoint, Digicel's Ad Hut enables advertisers to target specific customer segments over the Digicel Live WAP portal while maintaining complete control over the management of their ads. For example, advertisers can schedule ads based on customer preference and can easily modify, schedule and terminate ads at any time.

 

According to Patrick Mignott, DigiPoint's managing director, the Ad Hut product was designed with the goal of revolutionizing advertising through mobile internet. "Ad Hut enables advertisers and publishers both small and large to use mobile advertising as a viable business tool. It is a simple self-serving web interface," Mr. Mignott said.

 

The Digicel Ad Hut is self-administered and users can go online to upload their ads and make their own payments. They can also edit their ads and access statistics, which are displayed in all Digicel territories.

 

"As the only mobile operator in the region to offer this service, we are very pleased to introduce Ad Hut as part of our ever-expanding portfolio of product innovations," said Ben Atherton, Digicel's marketing director. "Because advertisers are constantly seeking new ways to reach consumers, we are confident that Ad Hut will create compelling, targeted advertising opportunities to help them better target their customer base and maintain a competitive advantage."