Digicel Introduces New Tagline That Reinforces Its Commitment To Exceeding Customer Expectations
Digicel Group, the fastest growing mobile telecommunications company in the Caribbean, today introduced a bold new brand tagline, Expect More, Get More, across its expanding network of operations. The new tagline reflects the company’s customer centric operating principles and continued commitment to customer satisfaction that has been the hallmark of its phenomenal success over the past four years.
The introduction of the tagline and company wide initiative for Digicel comes at a time of significant growth for the dynamic company. It is launching in three new markets this week: Anguilla, Bermuda and St Kitts & Nevis. Digicel expects to operate in 15 countries by the end of 2005 covering a total population of 14 million people as part of it mission to create a seamless pan-Caribbean network.
According to Digicel Group’s Director of Marketing, Mr Ben Atherton: “As we grow in the Caribbean and beyond, Digicel is continuing to transform mobile telecommunications and set new standards for the mobile experience. Expect More, Get More signifies a personal promise to exceed our current and future customers’ expectations in mobile service.”
Digicel was the first to offer a number of new and innovative products and services in the Caribbean including Closed User Groups, Rollover Minutes where unused minutes are carried over to the next month, Call Me which allows customers to stay in touch even when credit is low, Digicel’s signature per-second billing, and prepaid and postpaid roaming. The company’s extensive roaming network includes 220 roaming partners in over 100 countries.
With investments in the region approaching US$1 billion, Digicel has built the infrastructure to provide nearly 100 percent network coverage throughout its countries of operation bringing telecommunication services to local and rural residents that never before had a viable wireless option with the incumbent provider.
As one of the most admired brands in the region, Digicel builds strong ties with its customers through its active participation in cultural and social initiatives in local communities. In November 2005 Digicel recorded a milestone of 1.37 million subscribers in Jamaica after just four years of operation while at the same time it continues to strengthen its footprint in the region through recent acquisitions and new licenses. Digicel enjoys an average 62% market share across its operations and employs up to 1500 people in the region.