DIGICEL 4G BROADBAND LAUNCHES ACROSS JAMAICA

“Plug, Pay and Go” with Jamaica’s Fastest Wireless Broadband

Kingston, Jamaica – Monday 23^rd August, 2010: Under the banner, “Plug, Pay and Go”, the weekend saw the official launch of Digicel 4G Broadband, Jamaica’s fastest wireless broadband service.

The very latest in innovation, Digicel 4G Broadband is super fast, accessible, affordable and reliable – and is underpinned by Digicel’s commitment to best value, best network, best service and best innovation.

With internet penetration in Jamaica currently at a very low 17% or just 110,000 lines, Digicel 4G Broadband is opening up the endless possibilities of the internet to people right across Jamaica. Digicel 4G Broadband is available across all fourteen parishes covering 60% of the population and 200 communities with further rollout planned. That translates to 410,000 households in Jamaica who can take advantage of the multiple benefits of super fast broadband right now.

Digicel has leveraged its existing network and investment in Jamaica of over US$850 million with a further investment of US$22.7 million in rolling out Digicel 4G Broadband. And to drive internet penetration, Digicel is ensuring that as many people as possible are able to have access to and benefit from Digicel 4G Broadband by teaming up with some of Jamaica’s most trusted companies like Courts and NCB and credit unions across Jamaica to offer financing plans for computers, laptops, net books and modems.

“PLUG”

Set-up is quick and simple.  There is no need for expensive cable or landline access. With Digicel 4G Broadband, customers can unleash the power of super fast internet simply by plugging in their Digicel 4G Broadband wireless modem to their computer or laptop and registering their details online.

“PAY”

Value and flexibility are the name of the game. In the same way that Digicel revolutionized the mobile market by making mobile telephony accessible and affordable to all, Digicel 4G Broadband has a range of convenient and affordable prepaid and postpaid plans to suit all pockets.

Customers have unlimited usage and can choose between affordable prepaid 7 day, 14 day or 30 day plans or a monthly postpaid plan.

“GO”

From gaming and entertainment to social networking and video streaming, customers across Jamaica can quickly and simply connect to the internet when and how they want and enjoy the amazing world of broadband internet.

Colm Delves, Digicel Group CEO, comments; “This is the biggest thing we have done in Jamaica since we launched here nearly ten years ago. Digicel is delivering the fastest and best wireless broadband service to customers across Jamaica and bringing the internet to people and places who have never had it before.

“Recent research from CESifo suggests that a 10% increase in broadband penetration can help to raise annual per capita GDP growth by 0.9 to 1.5 percentage points. With Digicel 4G Broadband, we are making wireless broadband internet an easy-to-access, affordable reality and empowering Jamaican people and businesses to get the best out of the internet – whenever and however they want it. With Digicel 4G Broadband, the possibilities are endless.”

ENDS

DIGICEL 4G BROADBAND LAUNCHES ACROSS JAMAICA

“Plug, Pay and Go” with Jamaica’s Fastest Wireless Broadband

Kingston, Jamaica – Monday 23^rd August, 2010: Under the banner, “Plug, Pay and Go”, the weekend saw the official launch of Digicel 4G Broadband, Jamaica’s fastest wireless broadband service.

The very latest in innovation, Digicel 4G Broadband is super fast, accessible, affordable and reliable – and is underpinned by Digicel’s commitment to best value, best network, best service and best innovation.

With internet penetration in Jamaica currently at a very low 17% or just 110,000 lines, Digicel 4G Broadband is opening up the endless possibilities of the internet to people right across Jamaica. Digicel 4G Broadband is available across all fourteen parishes covering 60% of the population and 200 communities with further rollout planned. That translates to 410,000 households in Jamaica who can take advantage of the multiple benefits of super fast broadband right now.

Digicel has leveraged its existing network and investment in Jamaica of over US$850 million with a further investment of US$22.7 million in rolling out Digicel 4G Broadband. And to drive internet penetration, Digicel is ensuring that as many people as possible are able to have access to and benefit from Digicel 4G Broadband by teaming up with some of Jamaica’s most trusted companies like Courts and NCB and credit unions across Jamaica to offer financing plans for computers, laptops, net books and modems.

“PLUG”

Set-up is quick and simple.  There is no need for expensive cable or landline access. With Digicel 4G Broadband, customers can unleash the power of super fast internet simply by plugging in their Digicel 4G Broadband wireless modem to their computer or laptop and registering their details online.

“PAY”

Value and flexibility are the name of the game. In the same way that Digicel revolutionized the mobile market by making mobile telephony accessible and affordable to all, Digicel 4G Broadband has a range of convenient and affordable prepaid and postpaid plans to suit all pockets.

Customers have unlimited usage and can choose between affordable prepaid 7 day, 14 day or 30 day plans or a monthly postpaid plan.

“GO”

From gaming and entertainment to social networking and video streaming, customers across Jamaica can quickly and simply connect to the internet when and how they want and enjoy the amazing world of broadband internet.

Colm Delves, Digicel Group CEO, comments; “This is the biggest thing we have done in Jamaica since we launched here nearly ten years ago. Digicel is delivering the fastest and best wireless broadband service to customers across Jamaica and bringing the internet to people and places who have never had it before.

“Recent research from CESifo suggests that a 10% increase in broadband penetration can help to raise annual per capita GDP growth by 0.9 to 1.5 percentage points. With Digicel 4G Broadband, we are making wireless broadband internet an easy-to-access, affordable reality and empowering Jamaican people and businesses to get the best out of the internet – whenever and however they want it. With Digicel 4G Broadband, the possibilities are endless.”

ENDS