Sport is part of the fun and vitality of everyday life in every country in which we operate – from grassroots to elite level, Digicel is there supporting our customers’ sporting passions.
Whether you love cricket or football, athletics or rugby or you’re simply a sports fanatic, we want to ensure we make a difference by nurturing young talent all while giving you access to exciting, action-packed global sporting experiences.
In 2003 Digicel began sponsoring a 17-year-old sprinter with promise. Today, Usain Bolt is the Fastest Man in the World and an inspiration to millions, just like his fellow Digicel ambassador, the world-leading double Olympic champion, Shelly-Ann Fraser-Pryce.
As a long time lead sponsor of West Indies cricket and more recently founders of the Caribbean Premier League tournament – the “Biggest Party in Sport”, we have revolutionised T20 cricket and brought “carnival cricket” to a global audience of over 65 million people.